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  October 2015



 

Relating eWOM Motives to eWOM Channel Choice - Why Do We Post Where We Do?

Henning Kreis/Sabrina A. Gottschalk pp. 406 – 429
 
 
 

The Benefits of Computer-Based Brand Concept Mapping

Martin Meissner/Pascal Kottemann/Reinhold Decker/Sören W. Scholz pp. 430 – 453
 
 
 

Family Exit in Family Firms: How Network Ties Affect the Owner’s Intention to Follow the Private Equity Succession Route

Florian Kreer/René Mauer/Peter Limbach/Malte Brettel pp. 454 – 488
 
 
 

When Cospecialization Leads to Rigidity: Path Dependence in Successful Strategic Networks

Thomas Schmidt/Timo Braun pp. 489 – 515